Intro Unlimited Email Marketing Service
If I asked you to name an email Marketing tool, what could you say? Unlimited Email Marketing Service
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising has been Dominated by the identical large players for the previous decade. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be tearing MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Unlimited Email Marketing Service
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Industry, address, business size, record size and also the kind of content you plan to send.
Then, you need to confirm your Website (or domain name).
This is still part of the approval process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a confirmation link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you are a good match for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and play with the attributes, but you will not have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these steps aren’t ideal for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, don’t worry.)
But if it’s a new blog post, podcast, or timely Announcement, there is always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, with the option of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added options, most of these will follow The same step-by-step procedure of a normal effort.
So let us walk you through it.
Once you click on to create your campaign, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of their pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include distinct Types of content to your email, such as videos, merchandise columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you can select your groups or sections.
The tab also allows one To develop segment-like rules , in the event your targeting is not quite perfect.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Unlimited Email Marketing Service
Handling Your Clients
Having granular control over your readers is arguably one of The most essential aspects of any email advertising software today.
Because highly personalized efforts are necessary if You’re looking to increase opens, clicks, and, most importantly, your own conversions.
And while most providers Permit You to”tag” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a segment only when they meet the Specified principles, and will be automatically added or eliminated so.
Here is what setting up a rule looks like:
Notice how you can also combine Rules, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — that we will get into in a minute — and they don’t have any value besides what you actually call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors together according to a common denominator.
A tad confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, business, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field data in distinct columns… or may simply add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test area I made and added to a form:
I won’t go too much into the form Stuff here since I have an entire section on that below, but this is the strategy I would recommend if you wished to use this attribute.
Again, as Soon as You’ve gathered your custom field information from new Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important to understand this is a feature you can use.
Overall, it is fair to say MailerLite has their subscriber Management and personalization features on stage. Unlimited Email Marketing Service
If you’re not impressed with what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a fantastic foundation to work from if, like the majority of us, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to display it on particular pages.
Despite starting off super fundamental, the form designer allows you To personalize everything from the form style, subjects, background, name, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a chance To envision your own backup in real time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a fantastic base to work from and the editor is just as simple to use for this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched with your branding.
Last, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is really where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you special reporting for this campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so You can see precisely how your readers interacted with your mails compared to another.
Reports for automations are Accessible under the’Automations’ tab, even although I found these to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than enough to fulfill their needs.
What’s email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can not be said for every email marketing software.
After setting your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, including a Delay, a conditional split, or an act, such as moving a subscriber or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is simply much less effective…. yet.
Another question of efficiency here is when generating new emails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, which means you can get an idea about what it contains at a glance.
While this procedure may seem like A grind on paper, it is really much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will probably find this a downgrade in performance.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s one Kind of automation You will not find in MailerLite, and that I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with the webpages on your site.
This Sort of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Unlimited Email Marketing Service
The Price of MailerLite is no doubt one of those tools biggest Selling things, and let’s face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it is still an wonderful alternative for those starting out.
And what about the premium programs?
It turns out, at approximately half of the Cost of the rivalry generally, MailerLite is by far one of the least expensive options on the market. Plus, if you’re willing to pay yearly, you are also able to get a much greater discount.
In fact, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among those few advertising tools to disrupt The (very crowded) sector in recent years, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Unlimited Email Marketing Service