Introduction Video Email Marketing Software

Email marketing is indeed critical For any small company to get right. Video Email Marketing Software

And for good reason. Implemented Properly, it will surely become the main tool in your business for generating relationships and making sales.

According to Capterra, the Normal return on $1 spent on email marketing is $44.25!

This is why you should take your Time and invest in a fantastic email marketing program for your company.

If you are a blogger, the Consensus autoresponder of selection was Aweber or MailChimp. Sign up to any email list, and there was a fantastic chance they were using one of the two.

For a long time, the standard Feature set of Aweber worked perfectly fine. All entrepreneurs needed it to do was reliably send emails out and incorporate with their favorite tools such as LeadPages and Click Funnels.

Nowadays however, email marketing automation has Become more and more important.

For example, Infusionsoft used To be the go-to agency for big-name bloggers and businesses wanting more innovative email automation abilities.

The problem with Infusionsoft Though is that it is a hugely complicated system to learn. Couple that with a hefty price tag and an initial setup cost set it out of reach for most bloggers.

But things are changing for the Better and ConvertKit has emerged as one of the very popular email services which can offer marketing automations without the huge cost.

ConvertKit Disadvantages

– Can not create super innovative advertising automations.

– Limited customization of kinds.

– Difficult to use email templates.

– Split testing limited to subject lines just.

– Does not work well for live events or webinars.

– No free trial.

ConvertKit Advantages

– Slick, intuitive interface.

– Works great with adding content updates to your site.

– Tag-based (versus listing based like MailChimp)

– Really fine visual automation editor.

– They don’t charge you for duplicate subscribers.

– Could add Publish content using tags in emails.

– Easily automobile darkening broadcasts into un-opens.

– Automatic double opt-in for lead magnets.

– 365 days a year, 24 hours a day support through live chat and email.

– A good number of integrations.

– Really nice reporting.

– Constantly being updated with new features.

Click here to begin your free trial of ConvertKit.

Description of ConvertKit

ConvertKit is an email Service provider that is specifically marketed towards bloggers, podcasters, and other companies who are building crowds.

It was started by Nathan Barry who had been a fan of, being a regular reader of the blog.

For a brief moment, it was Rebranded to Seva, till they reverted back to ConvertKit.

What is interesting about ConvertKit is how transparent Nathan is all about the entire process of accepting ConvertKit from scratch to making $30k a month in 2015. In 2018, they have 19,500 active customers and doing over $1 million a month.

We’re essentially getting a front Row seat on his journey to creating a successful SaaS product. It’s pretty cool because we get to read about both the highs and the lows.

Even if you don’t end up using ConvertKit, his blog articles are always interesting and I suggest giving Nathan a follow.Video Email Marketing Software

What isn’t So good about ConvertKit

Poor Part #1: Restricted set of triggers/actions for advanced automations

Here are the causes available on ConvertKit.

Compare this with ActiveCampaign.

This means you can not really build The same sort of complex automations you can in ActiveCampaign or Drip.

Additionally you won’t receive advanced Features in ConvertKit such as page monitoring and direct scoring.

And I miss having listing management Actions like unsubscribing people so you may do routine list hygiene.

Poor Part #2: Limited A/B Testing

A/B testing is also a really important Feature to have for almost any email service. Doing this regularly will help you improve your open and conversion rates.

ConvertKit Permits You to divide Test your subject lines such as this:

Which is helpful, for sure.

But there is no way to split test For things like delivery time, email body content, or automations.

Bad Part #3: maybe not a ton of customization choices for templates and forms

I do like the types that ConvertKit provides. They’re clean and nice.

However, the kind editor is very Limited. Besides colour, there is not much you can change. For example, there’s no way to change the font for any of the text.

Unless you are willing to add in Your own CSS.

This is not a big deal for me, as I utilize Thrive Leads for my forms. However, for people who don’t use a third party instrument, the lack of customization could be an issue.

Bad Part #4: No email templates

I do not personally send out email Newsletter type mails, so this isn’t so big a deal to me.

But I know some companies do need This, which is why MailChimp remains popular.

ConvertKit has a couple of email Templates, but the process of using them is quite dull. You’ll need to muck around with HTML and CSS that not everybody wishes to do.

So you’ll want to Appear elsewhere If that is what you need.

Some of The Best Features

Cool Feature #1: Seamless Visual Automation Editor

I Love the ConvertKit’s Visual automation editor. It’s a joy to use, especially once you compare it to some of the additional automation editors out there.

That is because ConvertKit makes Editing each step in your automation workflow easy.

Let us say one of those steps in Your automation is sending an email. With other services, editing the email will take you from the automation editor and into another email editor page. This may cause you to lose context of what you were doing.

With ConvertKit, what’s Done within the automation editor . So clicking on an email step will make it possible for you to edit it inline. And you can also edit your types in precisely the same manner.

It is a Fantastic experience and it Puts other automation editors to shame.

Cool Feature #2: Simple Segmentation within emails

Another useful feature is ConvertKit’s ability to segment individual emails using conditional tags.

So let us say you wanted to create One email to a list, but include a bonus coupon to your VIP customers. You can do this in ConvertKit such as this:

Pretty cool, right?

The syntax might look somewhat Strange to non-techies and you also may have difficulty remembering exactly what to type if you go to use it.

To assist with this, you can click On the Personalize menu in the editor toolbar and click on the Subscriber’s labels menu item. ConvertKit will then insert the right code snippet template straight to your email.

All you need to do is change to Your label, and update the content for the two branches.

Cool Feature #3: Automobile resend broadcasts to un-opens

Every time you send out a Broadcast email, a certain percentage of people will not open it. Hubspot says marketing and advertising emails just get 25% email open prices.

Maybe you did not write a good Headline, or else they were too busy at the opportunity to have a look.

ConvertKit includes a fantastic feature Where you can resend your broadcast to the men and women who did not open it the first time.

This can be found in stats page, Where you’ll see a button called Resend to Unopens.

Pressing It’s Going to Permit You to Re-send your email again, where you can make changes to your Subject Line if you desire.

I like this because you can Maximize the eyeballs you receive for every broadcast you ship out.

Cool Feature #4: Lead Magnet Double Opt-in

There are debates everywhere About whether you should use double breasted vs individual opt-in.

The main Reason you need Double opt-in is that it is going to enhance your email listing quality. Nevertheless, the principal argument against is that the excess step will damage your conversions.

All this is accurate.

However, if you’re using lead Magnets, then ConvertKit can handle dual opt-in for you automatically like this.

When the user clicks the downloading Button to acquire their lead magnetthey are automatically opted in. So you have the best of both worlds! Video Email Marketing Software

Click here to begin your free trial of ConvertKit.

Details of ConvertKit

ConvertKit Includes 5 major building blocks. Let us take a quick look at each.

Types

Forms are the way you get subscribers Into your accounts. ConvertKit allows you to produce both kinds and landing pages.

Types may be embedded on any page Of your site, or through a typical modal popup. Landing pages are its very own dedicated webpage hosted on ConvertKit’s servers or your own site with a WordPress plugin.

There are 3 main styles to select From for regular forms. Full, Minimum, and Clean.

As Stated above, the form Editor doesn’t provide you many customization options, even though the built-in styles do have a nice clean look .

Landing pages also only have 3 Styles to select from and the same limited customization choices.

Automations

To tie everything together, let’s Talk about ConvertKit’s automations.

In ConvertKit, subscribers can Enter an automation in 4 distinct ways.

Through a form, getting tagged, Having a custom area updated, or by a buy.

From there, you can add an Event, Action or Condition.

Actions are the simplest to understand. The most common activities are adding a subscriber to one of your email strings, either remove or add a tag, setting a customized field, or introducing a delay.

Conditions Allow You to branch your Automation based on a label or custom field.

So you could use branching to Have your VIP customers return one route and your non-VIPs go down another path similar to this:

Last, you have Occasions, which pull your contributor Forward to the next step in the automation once an event occurs.

Let’s say one of your readers Is on day 2 of the 5 part email arrangement, which is trying to make them buy your merchandise.

You can add an event to your Automation using the Insert tag event. If on day 2, the contributor purchases your product (and you tag them as a client ), it is going to pull them from the present email sequence they had been in.

That is useful as you won’t Invite them together with the previous 3 mails on your order (by asking them to buy) because they are presently a customer of yours.

ConvertKit’s automation editor is Very fast and simple to use. As mentioned previously, I really like the ability to seamlessly edit forms and emails right within the editor itself.

It makes for a much better Experience when generating new automations.

Broadcasts

Sending one-off emails in ConvertKit is simple.

Since there are no lists in ConvertKit, whenever you send a broadcast email you’ll want to utilize their filter mechanism to target who you’ll be sending your broadcast to.

You will most often use the Subscribed to filter at which you Can segment your broadcast to certain forms, tags, strings or merchandise.

The email editor is only your Standard HTML email editor, using a couple extra choices. Click the A/B button next to the subject line and you’re able to initiate a split evaluation between a few different headlines.

The customization button may be Used to enter in merge tags to your email or to use the in-email label segmentation I spoke about above.{ Video Email Marketing Software

Sequences

Sequences are at which you can Create autoresponders, a series of emails that get delivered to your subscribers in a predefined schedule of your choice.

On the left, you’ll see all the Mails in your series along with when they’ll be sent out. You can drag emails around on the left to quickly alter the order they are sent.

To the right, you’ll see exactly the same Email editor as you possibly get for Broadcasts. So the same features apply, except you can not split test subject lines .

Subscribers

Unlike MailChimp or Aweber, ConvertKit is tag and not list predicated. This means you have one database of subscribers in your ConvertKit account.

To set subscribers together, You can use tags or create segments. With segments, you can do things like developing a group of contacts which subscribed before a certain date.

Or group readers by location Or any custom field you make.

ConvertKit also lets you drill Down to any particular subscriber you’ve got. You’re able to see things such as what sequences they are around, what emails you have sent , and if you are doing e-commerce, what goods they’ve bought from you.

What Else Is there to understand?

How is Their service?

ConvertKit’s support is good from My experience. While there’s no phone service like Aweber has, they offer email and live chat 365 days per year, 24 hours every day.

Email response time ranges from 2-3 hours in my experience. But live chat is generally pretty responsive.

Do they Have a busy community?

They have a Facebook group Known as The ConvertKit Family. It now has 6k members and averages approximately 6 posts each day.

It’s a Fantastic place to Receive your Questions answered by additional ConvertKit users.

What Integrations do they provide?

ConvertKit has a ton of third-party integrations. I currently count 86 in the time of this review, including with tools like LeadPages, ClickFunnels, SamCart, and Shopify.

You can find the full listing Of ConvertKit integrations here.

How Great is ConvertKit for direct magnets?

ConvertKit is amazing for direct magnets. Not only will it host your guide magnets for you, the automatic double breasted is a great feature.

How Good is ConvertKit for eCommerce?

ConvertKit is getting quite a little better when it comes to eCommerce. They simply launched a new feature that’s going to allow you to monitor every purchase made by a subscriber.

What makes this cool is that you Can then start automations based on a purchase.

It is only working together with Shopify and Teachable at The second, but this has a great deal of potential once they get things working together with e-commerce integrations.

Can it Handle live webinars or events?

To Manage live events and Webinars, you need to have the ability to send emails out at a specific time and date. It’s normal for webinars to send out multiple emails at particular times before it begins, for example 24 hours before, 8 hours 10 minutes before, etc..

ConvertKit can handle live events And webinars through broadcasts just. Which is not very suitable because then you need to schedule all your mails manually.

It’d be preferable if ConvertKit gave you a way to send mails at a specific date and time. But that is currently not possible through sequences or automations.

Can they Have an affiliate program?

Yes, ConvertKit Provides the Standard recurring commissions as part of its affiliate application. The affiliate program is hosted on Ambassador.

Alexis is the affiliate Director, and she really does a nice job of keeping you updated about the various promotions they are running.

Who is Switching around to ConvertKit?

ConvertKit has been rising by Leaps and bounds, and I’m reading about people switching to ConvertKit daily.

Listed below are a Couple of examples of Bloggers who have switched to ConvertKit from their old email service:

– Why I Switched To ConvertKit: The Unofficial Definitive Review

– Why I Switched From Aweber Into ConvertKit

– 10 Reasons Why I Switched From Aweber into ConvertKit

ConvertKit Vs MailChimp

MailChimp includes a couple of Things going for this ConvertKit. It’s cheaper, and it’s better email templates.

But for everything else, ConvertKit definitely wins out. Especially once you compare MailChimp’s crappy automation editor contrary to the amazing ConvertKit one.

Plus ConvertKit has tags that Gives you much better flexibility for segmenting your readers. MailChimp is extremely much lacking there.

ConvertKit Vs Aweber

The only reason I’d Urge Aweber versus ConvertKit is if you’re purely doing affiliate marketing/CPA offers. Then, it may be harder to get approval on ConvertKit, and Aweber will be your very best option.

Aweber is also marginally cheaper Compared to ConvertKit.

Otherwise, ConvertKit is better Compared to Aweber at pretty much everything else, including automations.

ConvertKit Vs ActiveCampaign

This is a much tougher comparison. ActiveCampaign is a great email marketing program, with a lot of features for power users. You can do more with its own automations, and it’s better split testing capacities.

Price wise, it is cheaper than ConvertKit at reduced subscriber amounts, but it’s more expensive as you include more and more contacts.

However, ConvertKit is easier to use, With a nicer and tabbed interface.

That one you should pick depends On your business requirements. Do you want something that only works for regular email marketing activities, without a whole lot of effort? Then ConvertKit would make a great option.

But if you need more sophisticated or Complex automations, subsequently ActiveCampaign is the top way to go.

Pricing

ConvertKit’s uses the Exact Same tiered Pricing model as many other email services perform. So the price goes up the more readers you have.

When compared to its competitors, ConvertKit’s pricing comes out in the middle of the bunch at lesser subscriber levels.

However, as you get past 10,000 Subscribers and past, ConvertKit actually doesn’t jump up as much in cost as some of the rest.

Costs below are in case you cover Monthly, but should you pre-pay yearly, you receive 2 months of service free.

ConvertKit does not normally Offer a free trial. But sometimes for promotions that are different, you will see them promoting a 30-day trial.

I have never seen some ConvertKit Discounts. They do offer a nice 30-day money back guarantee, however. Video Email Marketing Software

Conclusion

When I originally wrote this ConvertKit review, it had been an up and coming email advertising service.

But three years later, ConvertKit Has firmly established itself as one of the major players in the email marketing space.

Marketing automation is the Potential for email. It can help you target your clients better, resulting in higher conversion and sales.

What ConvertKit does is make Advertising automations truly accessible to non-techie men and women. Additionally, it provides you with a headache-free consumer experience.

While it Might Not Be the Most powerful email marketing software out there, it doesn’t aim to be. You have to know it’s an email service that’s geared towards bloggers and other content creators.

Just Be Sure You know its Limitations, and choose whether you’re ok with it.

If you are, then I highly Urge you give ConvertKit a try.

Click here to Start Your Convertkit Free Trial. Video Email Marketing Software

Click here to start your free trial of ConvertKit.