Background Video Landing Page
Instapage is a program dedicated to helping you produce better landing pages. Video Landing Page
The first thing that you Want to know is that it is 100% dedicated to landing Landing and pages pages only.
Like the other good’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish pages quickly
A clean user interface
accessibility to specialist stock images
But those are just a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best around, and with it you can fix the fonts, colors, and layouts to match your existing website or advertising materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be within the webpage. With it, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to haul your elements to, you can place them anywhere on the page you prefer.
As you drag your components to different places, Instapage will display Guidelines that will help you space and align all components so.
And, because using a mobile-friendly layout is essential these days, Instapage allows you to easily switch between desktop and mobile view to make sure everything is optimized and placed so across all devices.
If need be, you could also edit your page straight from the cell view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I would take you Through the process of producing a landing page.
When you initially log in, you’ll find a list of All of the landing pages You have created. If this is your first, obviously, you won’t have a lot to pull from here.
Rather, select Create a Standard Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic route to go if you’re designing a webpage especially for mobile usage. All these are made to load incredibly quickly, but you are going to find this option if you’re signed up for the Enterprise plan.
For our purposes, we are going with a template.
When You Decide to utilize an Instapage template, you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, it is possible to filter out the templates by specific types Depending upon the goal of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. Video Landing Page
Publish Your Landing Page
When you are ready to publish your webpage, you have a few options.
You can print it
A Customized domain
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain You’d love to print to. But beware, this one does require a little technical know-how. Fortunately, Instapage includes a video to walk you through the procedure.
If you host a site on WordPress and want to print your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook webpage, and it’ll publish.
Or, If You Would like a full demo of your page until it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few added features that assist separate from The other applications out there.
Instablocks — those are useful for times when you have to create multiple landing pages, but don’t want to modify the style of the page. As opposed to recreating your entire page, it will save your elements for you to be reused. You’ll have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics feature that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Notice: heatmaps are only available with the Optimizer plan
A/B testing — If you want to examine unique elements of your page, you can split test using Instapage. Just copy your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control version and others will see the variation. Info on how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Of course, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The neat thing about Instapage Is It allows you to install Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you page is pushed Live, you will discover details about your webpage’s conversion rate based on the targets you establish.
That is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the traffic split between both test variations here.
You’ll also find a section that collects information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these areas:
The big one: price. Instapage is significantly more expensive than most of its competitors
Advanced features only available with more expensive plans
may have additional information, such as high performing pages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer service and help attributes
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
In general, most will benefit in the Optimizer program.
While you can get away with the Fundamental Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which may help your overall conversion speed in the future.
All in all, Instapage is a great option for People Who need to place Together fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your production and strategy, and conversion target monitoring will let you know if you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Video Landing Page