Intro What Is A Landing Page Used For
Instapage is a software dedicated to helping you produce better landing pages. What Is A Landing Page Used For
The first thing that you need to know is that it’s 100 percent Devoted to landing Landing and pages pages only.
Like the other great’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive webpages
Publish pages fast
A clean user interface
accessibility to specialist stock pictures
But these are just a few of the highlights. Let us dig into what makes Instapage so great at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and designs to match your existing site or marketing materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be within the page. Using this, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to haul your elements to, you can put them anywhere on the page you like.
As you drag your elements to various places, Instapage will exhibit Guidelines to help you distance and align all components accordingly.
And, because having a mobile-friendly layout is essential these days, Instapage allows you to easily switch between desktop and mobile view to make sure everything is optimized and placed so across all of the devices.
If need be, you can even edit your webpage directly from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the process of creating a landing page.
If you initially log in, you’ll find a listing of all the landing pages You’ve created. If this is the first, naturally, you won’t have much to pull out of here.
Instead, choose Create a Normal Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good route to go if you’re designing a webpage specifically for mobile use. All these are made to load incredibly quickly, but you are going to find this option if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When you choose to use an Instapage template, then you’ll be presented with All available templates.
That is 194 choices, to be exact.
To make it easier, you can filter out the templates by particular types Based on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and also thank you page. What Is A Landing Page Used For
Post Your Landing Page
When you are ready to publish your webpage, you have a few choices.
You can print it to:
A custom domain
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain You’d like to print to. But remember, that one does require a little technical know-how. Luckily, Instapage includes a video to walk you through the process.
If you host a site on WordPress and want to publish your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook webpage, and it’ll publish.
Or, if you want a Complete presentation of your webpage until it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few additional features that assist separate from The other software on the market.
Included in these are:
Instablocks — these are handy for times when you need to create multiple landing pages, but don’t wish to modify the style of the page. As opposed to recreating your entire webpage, it will save your elements for you to be reused. You will have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that gives you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the webpage. Note: heatmaps are only available with the Optimizer plan
A/B testing — If you would like to test unique components of your page, it is possible to divide test using Instapage. Just copy your main copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the control variant and others will see the variant. Info on how each performs will be stored on your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it allows you to set up Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set specific goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you’ll find details about your page’s conversion rate based on the goals you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the visitors split between both test variations here.
You will also find a section that gathers information on the prospects each Page has collected.
Naturally, Instapage isn’t without its flaws, and it falls somewhat short Of its competitors in these regions:
The big one: cost. Instapage is significantly more expensive than most of its rivals
Advanced features only available with more expensive plans
Could have additional information, such as high performing webpages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Excellent customer service and help features
Now for the part you’ve all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
Generally, most will benefit in the Optimizer program.
While you can eliminate the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
All in all, Instapage is a Fantastic option for those who need to put Jointly fast, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its additional attributes will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help direct your creation and strategy, and conversion goal monitoring will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. What Is A Landing Page Used For