Background What Is Email Marketing
When I asked you to name an email Marketing tool, what could you say? What Is Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising has been Dominated by the identical big players for the last ten years. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring What Is Email Marketing
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, site, Business, address, business size, record size and also the type of content you intend to send.
Then, you need to confirm your Website (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to this domain so they can email you a verification link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you are a fantastic fit for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures are not ideal for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We’ll get to automations soon, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the option of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few additional options, the Majority of these will follow The same step-by-step procedure of a standard campaign.
So let’s walk you through it.
Once you click to create your effort, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of their pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to select From which is a little on the low side, however, the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include distinct Types of articles to your email, including videos, merchandise columns, and societal links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you are able to choose your classes or segments.
The tab also allows one To develop segment-like rules , in case your targeting isn’t quite perfect.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? What Is Email Marketing
Handling Your Subscribers
Possessing granular control over your readers is arguably among The most essential facets of any email marketing program now.
Because highly personalized efforts are necessary if You’re searching to increase opens, clicks, and, most importantly, your own conversions.
And while many providers allow you to”label” readers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a section only when they fulfill the Specified rules, and will be automatically added or eliminated so.
Here is what establishing a rule looks like:
Notice how you can even blend Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — which we’ll get to in a minute — and they don’t have any value aside from what you call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers collectively based on a common denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they are optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as name, company, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field information in separate columns… or can simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much into the form Things here since I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field information from new Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important to know this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their subscriber Direction and personalization features on point. What Is Email Marketing
If you’re not impressed with what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a great base to work from if, for example most of us, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the identical task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than a few dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to show it on specific pages.
Despite starting off super fundamental, the form designer lets you To customize everything from the kind style, subjects, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To envision your own backup in real time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form works, such as adding extra fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind and prevents users .
Last but certainly not least, you Can check the way your form screens on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good base to work from and the editor is at least as easy to use for this form type.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, like before, you can play the styling options to get it Matched with your branding.
Finally, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you special reporting for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted with your emails in relation to one another.
Reports for automations are also Available under the’Automations’ tab, though I found to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than enough to fulfill their demands.
What’s email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something which certainly can not be said for every email marketing program.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an action, like transferring a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for moving Subscribers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It’s simply much less effective…. yet.
Another matter of efficiency here is when creating new emails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending options.
Finally, your email will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, so it’s possible to find an concept of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is really much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll probably find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, also that I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with all the webpages on your site.
This Sort of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. What Is Email Marketing
The Price of MailerLite is undoubtedly one of those tools biggest Selling things, and let’s face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it’s still an amazing option for anyone starting out.
And what about the top plans?
It turns out, at approximately half of the Cost of the competition on average, MailerLite is undoubtedly among the least expensive options on the market. Additionally, if you are ready to pay annually, you can also get an even greater discount.
In fact, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those very few email marketing tools to disrupt The (very crowded) industry in recent decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the remarks. What Is Email Marketing