Overview What Is Instapage
Instapage is a software dedicated to helping you produce better landing pages. What Is Instapage
The first thing you Want to know is that it is 100 percent dedicated to landing Landing and pages pages only.
Like another good’s on the market, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive pages
Publish webpages quickly
A clean user interface
Access to specialist stock images
But these are just a few of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
As Soon as You’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of the Best around, and with it you can fix the fonts, colours, and designs to match your current website or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be inside the webpage. Using this, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to drag your elements to, you can put them anywhere on the page you prefer.
As you drag your components to various places, Instapage will display Guidelines to help you distance and align all components accordingly.
And, because using a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to be certain everything is optimized and placed so across all of the devices.
If need be, you can even edit your page straight from the cell view.
The Way to Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the process of creating a landing page.
When you initially log into, you’ll find a list of all the landing pages You’ve created. If this is your first, naturally, you won’t have a lot to pull from here.
Rather, select Create a Normal Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP pages are designed for mobile, and Might be a Fantastic path to go if you’re designing a page specifically for mobile use. These are made to load incredibly fast, but you’ll find this option if you’re signed up for the Enterprise program.
For our purposes, we’re going with a template.
When you choose to utilize an Instapage template, you’ll be presented with All accessible templates.
That’s 194 options, to be exact.
To make it easier, it is possible to filter out the templates by particular types Based on the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. What Is Instapage
Post Your Landing Page
When you’re ready to print your webpage, you have a couple choices.
You can publish it to:
A custom domain
A demonstration page
A customized domain name is pretty self-explanatory. Simply enter in the domain You’d love to print to. But beware, this one does require a little technical know-how. Fortunately, Instapage comprises a video to walk you through the procedure.
If you host a Website on WordPress and want to print your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook page, and it will publish.
Or, If You Would like a Complete demo of your webpage before it goes live, publish it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that help separate from The other software out there.
Instablocks — those are handy for times when you have to create multiple landing pages, but do not want to modify the style of the page. Rather than recreating your entire webpage, it is going to save your components for you to be reused. You will have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics feature that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the page. Notice: heatmaps are only available with the Optimizer program
A/B testing — In case you would like to test unique components of your page, it is possible to split test using Instapage. Just copy your main copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control variant and others will observe the variation. Info on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no top Advertising software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The cool thing about Instapage Is It allows you to install Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set specific goals to monitor in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you page is pushed Live, you’ll find details about your webpage’s conversion rate based on the goals you set.
This is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the traffic split between the two test versions here.
You’ll also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage is not without its defects, and it falls a bit short Of its rivals in these regions:
The big one: cost. Instapage is significantly more expensive than most of its competitors
Advanced features only available with more expensive plans
Could have additional information, such as high performing pages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for groups
Great customer support and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the fit for you.
Generally, most will benefit from the Optimizer plan.
While you can get away with the basic Core plan for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which may help your overall conversion speed later on.
Overall, Instapage is a Fantastic option for People Who need to place Jointly quick, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its additional features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help guide your production and plan, and conversion target monitoring will let you know if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. What Is Instapage