Intro What Is Lander
Instapage is a program dedicated to helping you create better landing pages. What Is Lander
The first thing you need to know is that it is 100% dedicated to landing Pages and landing pages only.
Like another good’s on the market, this program offers the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive pages
Publish pages quickly
A fresh user interface
accessibility to specialist stock pictures
But those are only a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve selected your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and designs to match your current website or advertising materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the page. With it, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to drag your components to, you can put them anywhere on the page you prefer.
As you drag your elements to different areas, Instapage will exhibit Guidelines to assist you space and align all components accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to be certain everything is optimized and placed accordingly across all devices.
If need be, you can even edit your page directly from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the process of producing a landing page.
If you initially log in, you’ll find a listing of all the landing pages You have created. If this is the first, obviously, you won’t have much to pull out of here.
Instead, select Create a Normal Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and may be a Good route to go if you are designing a webpage especially for mobile usage. These are made to load incredibly fast, but you are going to get this option if you’re signed up for the Enterprise plan.
For our purposes, we are going using a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All accessible templates.
That is 194 options, to be exact.
To make it easier, you can filter out the templates by specific types Based upon the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. What Is Lander
Publish Your Landing Page
When you’re ready to publish your page, you have a few choices.
You can print it
A Customized domain name
A demo page
A customized domain is really self-explanatory. Simply enter in the domain name You’d like to print to. But beware, this one does require a little technical know-how. Fortunately, Instapage comprises a video to help you through the process.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook webpage, and it will publish.
Or, If You Would like a Complete presentation of your page before it goes live, publish it To Instapage’s demo domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that help separate from Another software on the market.
Included in these are:
Instablocks — those are useful for times when you have to create multiple landing pages, but don’t wish to modify the style of the webpage. As opposed to recreating your entire page, it will save your elements for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics attribute that provides you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the page. Notice: heatmaps are only available with the Optimizer plan
A/B testing — If you would like to test different components of your page, you can split test using Instapage. Just duplicate your primary copy and produce another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller variant and others are going to observe the variant. Info about how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading Advertising software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage Is It Permits You to install Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set specific goals to monitor in Your own analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you page is pushed Live, you’ll find details about your page’s conversion rate depending on the goals you establish.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the visitors split between the two test versions here.
You’ll also find a section that gathers information on the prospects each Page has collected.
Obviously, Instapage is not without its flaws, and it falls a bit short Of its rivals in these regions:
The large one: price. Instapage is more expensive than many of its competitors
Advanced features only available with costlier plans
Could have additional analytics, such as top performing pages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration features for teams
Great customer support and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
Generally, most will benefit in the Optimizer plan.
While you can get away with the basic Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a Fantastic option for those who need to put Together quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help direct your creation and strategy, and conversion goal tracking will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. What Is Lander