Intro What Is Landing Page Optimization
Instapage is a software dedicated to helping you produce better landing pages. What Is Landing Page Optimization
The first thing that you need to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like another great’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with important email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive webpages
Publish pages fast
A clean user interface
accessibility to professional stock pictures
But those are only a couple of the highlights. Let us dig into what makes Instapage so good at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best about, and with it you can adjust the fonts, colours, and designs to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the webpage. Using this, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your components to, you can place them anywhere on the page you prefer.
As you drag your components to various areas, Instapage will exhibit Guidelines to assist you space and align all components accordingly.
And, because using a mobile-friendly design is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is optimized and placed accordingly across all of the devices.
If need be, you could even edit your webpage directly from the cell view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the process of producing a landing page.
If you initially log in, you’ll find a listing of all the landing pages You have created. If this is the first, naturally, you won’t have a lot to pull out of here.
Instead, choose Create a Normal Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good path to go if you are designing a webpage specifically for mobile usage. These are designed to load incredibly quickly, but you’ll find this choice if you’re signed up for the Enterprise program.
For our purposes, we are going with a template.
When You Decide to utilize an Instapage template, you’ll be presented with All accessible templates.
That’s 194 choices, to be precise.
To make it easier, you can filter out the templates by specific types Based on the objective of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and also thank you page. What Is Landing Page Optimization
Publish Your Landing Page
When you’re ready to publish your webpage, you have a couple options.
You can print it to:
A custom domain
A demonstration page
A custom domain name is really self-explanatory. Simply enter in the domain name You’d love to print to. But beware, this one does need a little technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook page, and it will publish.
Or, if you want a full presentation of your webpage before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few added features that help separate from Another software out there.
Included in these are:
Instablocks — those are useful for times when you have to create multiple landing pages, but do not want to modify the fashion of the webpage. As opposed to recreating your complete page, it will save your elements for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that provides you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you want to test different components of your page, it is possible to divide test using Instapage. Just copy your main copy and produce another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others will observe the variation. Information about how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Of course, no top Advertising software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The neat thing about Instapage Is It Permits You to install Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals section, you can set specific goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you page is pushed Live, you will discover details about your webpage’s conversion rate depending on the goals you establish.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the traffic split between both test versions here.
You will also find a section that gathers information on the prospects each Page has collected.
Obviously, Instapage isn’t without its defects, and it falls a bit short Of its rivals in these areas:
The large one: cost. Instapage is significantly more expensive than many of its rivals
Advanced features only available with costlier plans
Could have more analytics, such as high performing pages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Excellent customer service and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
Generally, most will benefit from the Optimizer plan.
While you can eliminate the Fundamental Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion rate in the future.
All in all, Instapage is a great option for those who need to put Jointly fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making perfect For beginners and more experienced webpage designers alike.
And though its extra attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help guide your production and plan, and conversion goal tracking will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. What Is Landing Page Optimization