Background What Makes A Good Landing Page
Instapage is a software dedicated to helping you create better landing pages. What Makes A Good Landing Page
The first thing that you Want to know is that it is 100 percent dedicated to landing Landing and pages pages only.
Like the other good’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive webpages
Publish pages fast
A fresh user interface
Access to professional stock images
But these are just a few of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best around, and with it you can fix the fonts, colours, and designs to match your current site or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be inside the page. Using it, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to drag your elements to, you can place them anywhere on the page you prefer.
As you drag your elements to various places, Instapage will display Guidelines that will help you space and align all elements so.
And, because having a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to be certain everything is placed and optimized so across all of the devices.
If need be, you could also edit your webpage straight from the cell view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the procedure of creating a landing page.
When you initially log into, you’ll find a listing of all the landing pages You’ve created. If this is the first, obviously, you won’t have a lot to pull from here.
Instead, choose Create a Normal Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Good route to go if you’re designing a page especially for mobile use. These are made to load incredibly quickly, but you’ll find this choice if you’re signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When you choose to use an Instapage template, then you’ll be presented with All accessible templates.
That is 194 options, to be precise.
To make it easier, it is possible to filter out the templates by particular types Depending upon the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile app, and also thank you page. What Makes A Good Landing Page
Post Your Landing Page
When you are ready to publish your webpage, you have a few options.
You can publish it
A custom domain
A demonstration page
A customized domain is pretty self-explanatory. Simply enter in the domain You’d love to publish to. But beware, this one does need a little technical know-how. Fortunately, Instapage includes a video to help you through the procedure.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook page, and it’ll publish.
Or, if you want a Complete presentation of your page until it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage Includes a few additional features that assist separate from The other software out there.
Included in these are:
Instablocks — those are handy for times when you need to create multiple landing pages, but don’t wish to modify the fashion of the page. As opposed to recreating your complete page, it will save your components for you to be reused. You’ll have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a really cool analytics feature that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the webpage. Notice: heatmaps are only available with the Optimizer plan
A/B testing — In case you would like to test unique components of your page, you can split test utilizing Instapage. Just copy your primary copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the control variant and others are going to observe the variant. Info on how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no top Advertising software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it Permits You to install Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals section, you can set specific goals to monitor in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you page is pushed Live, you will discover details about your webpage’s conversion rate depending on the goals you set.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the visitors split between both test versions here.
You will also find a section that collects information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its flaws, and it falls a bit short Of its rivals in these areas:
The large one: price. Instapage is more expensive than many of its competitors
Advanced features only available with more expensive plans
Could have additional analytics, such as high performing pages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Excellent customer service and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the match for you.
In general, most will benefit in the Optimizer plan.
While you can get away with the basic Core plan for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
All in all, Instapage is a great option for People Who need to put Together fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help direct your production and strategy, and conversion target tracking will let you know if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. What Makes A Good Landing Page