Background Where Is Mailerlite Based
When I asked you to name an email Marketing tool, what could you say? Where Is Mailerlite Based
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing continues to be Dominated by the identical big players for the last decade. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Where Is Mailerlite Based
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Industry, address, business size, record size and also the type of material you plan to send.
Then, you need to verify your Website (or domain name).
This remains part of the approval process, and MailerLite will Simply ask which email is associated to that domain so they can email you a verification link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you’re a fantastic fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and perform with the features, but you won’t be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps are not perfect for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We will get to automations shortly, don’t worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the option of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few additional options, the Majority of these will follow Exactly the same step-by-step process of a standard campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be asked to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of the pre-designed email templates — which will move you into the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, but the designs are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Kinds of content to your email, including videos, product columns, and social connections.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to choose your classes or sections.
The tab also allows one To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Where Is Mailerlite Based
Managing Your Clients
Having granular control over your subscribers is arguably one of The most essential facets of any email advertising program today.
Because highly personalized campaigns are necessary if You are looking to increase opens, clicks, and, above all, your conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they fulfill the Specified rules, and are automatically inserted or removed accordingly.
Here’s what establishing a rule looks like:
Notice how you can also blend Rules, in addition to another rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we will get into in a moment — and they have no value besides what you actually call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple contributors collectively according to a frequent denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as name, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field data in separate columns… or may simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much to the form Things here since I have a whole section on that below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field information from new Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important to know this is a feature you may use.
Overall, it’s fair to state MailerLite has their contributor Management and personalization features on point. Where Is Mailerlite Based
If you are not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a fantastic foundation to work from if, like most people, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than a few dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite starting off super fundamental, the form designer lets you To personalize everything from the kind style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, such as adding additional fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded form and prevents users .
Last but surely not least, you Can check the way your form screens on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of this installation process is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good base to work from and the editor is just as simple to use with this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, like before, you can perform with the styling options to get it Matched with your own branding.
Last, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
That is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any campaign will Give you special coverage for this campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, you can click into different areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so You can see precisely how your readers interacted to another.
Reports for automations will also be Accessible under the’Automations’ tab, although I found these to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than enough to meet their demands.
What’s email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you’ve used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something that certainly can’t be said for each and every email marketing software.
After setting your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, adding a Postpone, a bubble break, or an action, like transferring a subscriber or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed if they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for moving Subscribers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply not as efficient…. yet.
Another matter of efficiency here is when creating new mails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending options.
Finally, your email address will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, which means it’s possible to get an concept of what it contains at a glance.
While this process may seem like A grind on paper, it’s actually much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, you’ll likely find that this downgrade in functionality.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there’s 1 Kind of automation You won’t find in MailerLite, and I think it’s important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with all the webpages on your site.
This Sort of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Where Is Mailerlite Based
The Price of MailerLite is one of the tools largest Selling points, and let us face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it’s still an wonderful option for those starting out.
And what about the top plans?
It turns out, at approximately half the Cost of this rivalry generally, MailerLite is undoubtedly one of the cheapest options available on the market. Additionally, if you are willing to pay yearly, you are also able to get a much greater discount.
In fact, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among the email marketing tools to disrupt The (very crowded) industry in recent years, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Where Is Mailerlite Based