Intro White Label Email Marketing Platform
If I asked you to name an email Marketing instrument, what could you say? White Label Email Marketing Platform
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising continues to be Dominated by the identical big players for the previous decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I will be ripping MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring White Label Email Marketing Platform
Like most email marketing providers these days, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, website, Industry, address, company size, record size and even the type of content you intend to send.
Then, You Have to confirm your Website (or domain ).
This is still part of this acceptance process, and MailerLite will Simply inquire which email is associated to this domain in order that they can email you a confirmation link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you’re a good match for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the attributes, but you will not have the ability to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t perfect for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We will get to automations shortly, don’t worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the option of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few additional options, the Majority of these will follow The same step-by-step process of a normal effort.
So let’s walk you through it.
As Soon as You click on to create your campaign, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of their pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of articles to your email, such as videos, merchandise columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can choose your classes or sections.
The tab also allows you To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? White Label Email Marketing Platform
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential facets of any email advertising program now.
Because highly personalized campaigns Are Essential if You’re searching to increase opens, clicks, and, most importantly, your conversions.
And while most providers Permit You to”label” subscribers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they fulfill the Specified rules, and will be automatically added or eliminated accordingly.
Here is what setting up a rule looks like:
Notice the way you can also combine Rules, as well as another rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we’ll get to in a minute — and they don’t have any value aside from what you call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite offers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers collectively based on a frequent denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as title, company, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field data in separate columns… or can easily add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much into the shape Things here because I have a whole section on that below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field data from new Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important that you understand this is a feature you can use.
Overall, it is fair to say MailerLite has their subscriber Direction and personalization features on stage. White Label Email Marketing Platform
If you’re not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a fantastic base to work from if, for example the majority of us, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all finally do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated alternatives *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to display it on particular pages.
Despite beginning super fundamental, the form designer lets you To customize everything in the kind style, subjects, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own copy in real time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding extra fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can assess the way your form displays on cellular by switching the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic foundation to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, as before, you can perform with the styling options to get it Matched up with your own branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for this effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so You can see your readers interacted with your emails compared to one another.
Reports for automations are also Available under the’Automations’ tab, even although I found to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available data more than sufficient to fulfill their demands.
What is email advertising without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve ever used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can not be said for each and every email advertising program.
After establishing your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an act, such as moving a contributor or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It is simply not as effective…. yet.
Another question of efficiency here is when creating new mails From the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, so you can get an idea of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is actually much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will probably find that this downgrade in functionality.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s one type of automation You will not find in MailerLite, and that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with the webpages on your site.
This Sort of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. White Label Email Marketing Platform
The Price of MailerLite is among the tools biggest Selling points, and let us face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it’s still an amazing alternative for those starting out.
And what about the top plans?
It ends up, at approximately half the Price of this rivalry generally, MailerLite is by far among the least expensive options available on the industry. Plus, if you are willing to pay annually, you can also get an even greater discount.
In Reality, I have not been able to locate anything that does the same job, cheaper.
MailerLite is among those email advertising tools The (very crowded) sector in the last couple of decades, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the comments. White Label Email Marketing Platform