Overview Why Create A Landing Page
Instapage is a software dedicated to helping you produce better landing pages. Why Create A Landing Page
The first thing that you need to know is that it’s 100% Devoted to landing Landing and pages pages only.
Like another good’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive webpages
Publish pages fast
A fresh user interface
Access to professional stock pictures
But these are only a few of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
Once you’ve selected your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best about, and with it you can fix the fonts, colours, and layouts to match your existing website or marketing materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be within the page. Using this, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to drag your components to, you can put them anywhere on the page you prefer.
As you drag your elements to different places, Instapage will display Guidelines that will assist you distance and align all elements accordingly.
And, because using a mobile-friendly design is essential these days, Instapage allows you to easily switch between desktop and mobile view to make sure everything is placed and optimized so across all of the devices.
If need be, you can even edit your webpage directly from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the procedure of producing a landing page.
If you initially log into, you’ll find a listing of all the landing pages You have created. If this is your first, obviously, you won’t have a lot to pull from here.
Instead, choose Create a Normal Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and may be a Good path to go if you are designing a webpage especially for mobile use. All these are made to load incredibly quickly, but you are going to get this option if you’re signed up for the Enterprise program.
For our purposes, we’re going with a template.
When You Decide to utilize an Instapage template, you’ll be presented with All available templates.
That’s 194 options, to be exact.
To make it easier, you can filter out the templates by specific types Based on the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and thank you page. Why Create A Landing Page
Post Your Landing Page
When you are ready to print your webpage, you have a couple choices.
You can print it
A Customized domain name
A demo page
A custom domain is pretty self-explanatory. Just enter in the domain You’d love to print to. But beware, this one does need a little technical know-how. Luckily, Instapage comprises a video to walk you through the procedure.
If you host a site on WordPress and wish to publish your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account from your WordPress site and print right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook page, and it’ll publish.
Or, if you want a full presentation of your webpage until it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few added features that assist separate from The other software out there.
Included in these are:
Instablocks — those are useful for times when you need to create multiple landing pages, but do not want to change the style of the page. Rather than recreating your entire page, it will save your components for you to be reused. You will have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a very cool analytics attribute that gives you insight to how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to examine different components of your page, you can divide test utilizing Instapage. Just copy your primary copy and make a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller version and others are going to see the variant. Information about how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Obviously, no top marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The cool thing about Instapage is that it Permits You to install Conversion goals right in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to monitor in Your own analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you page is pushed Live, you will discover details about your webpage’s conversion rate based on the targets you set.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the traffic split between both test variations here.
You’ll also find a section that gathers information on the leads each Page has accumulated.
Naturally, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these areas:
The large one: cost. Instapage is more expensive than many of its competitors
Advanced features only available with costlier plans
may have additional information, such as high performing pages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration features for groups
Excellent customer support and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the fit for you.
In general, most will benefit in the Optimizer plan.
While you can eliminate the Fundamental Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
All in all, Instapage is a Fantastic option for People Who need to place Together fast, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its extra features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your creation and plan, and conversion goal monitoring will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. Why Create A Landing Page