Instapage is a program dedicated to helping you create better landing pages. Wix
The first thing you Want to know is that it is 100% dedicated to landing Pages and landing pages only.
Like another good’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish webpages quickly
A fresh user interface
Access to professional stock images
But these are just a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of the Best about, and with it you can fix the fonts, colours, and designs to match your existing site or marketing materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be inside the webpage. With this, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your components to, you can place them anywhere on the page you like.
As you drag your elements to different areas, Instapage will exhibit Guidelines to help you distance and align all components so.
And, because having a mobile-friendly design is essential these days, Instapage allows you to easily switch between desktop and mobile view to be certain everything is placed and optimized accordingly across all of the devices.
If need be, you can also edit your page directly from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log into, you’ll find a list of all the landing pages You have created. If this is the first, naturally, you won’t have much to pull from here.
Instead, select Create a Standard Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and Might be a Fantastic route to go if you are designing a page specifically for mobile usage. All these are designed to load incredibly quickly, but you’ll find this option if you’re signed up for the Enterprise program.
For our purposes, we are going with a template.
When you choose to use an Instapage template, you’ll be presented with All accessible templates.
That is 194 options, to be exact.
To make it easier, you can filter out the templates by specific types Depending on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. Wix
Publish Your Landing Page
When you’re ready to publish your webpage, you have a couple choices.
You can publish it to:
A Customized domain
A demonstration page
A customized domain is pretty self-explanatory. Simply enter in the domain name You would love to publish to. But remember, that one does require a little technical know-how. Fortunately, Instapage includes a video to help you through the procedure.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook webpage, and it’ll publish.
Or, If You Would like a full demo of your page until it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few additional features that help separate from The other applications out there.
Instablocks — these are handy for times when you have to create multiple landing pages, but do not want to modify the fashion of the webpage. As opposed to recreating your complete webpage, it will save your components for you to be reused. You’ll have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a very cool analytics attribute that gives you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Notice: heatmaps are only available with the Optimizer plan
A/B testing — If you want to test unique components of your page, you can split test using Instapage. Just copy your main copy and produce another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller variant and others are going to observe the variation. Info on how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The neat thing about Instapage is that it Permits You to set up Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals segment, you can set specific goals to monitor in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you’ll find information about your page’s conversion rate depending on the targets you set.
This is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the traffic split between the two test versions here.
You’ll also find a section that collects information on the prospects each Page has collected.
Naturally, Instapage is not without its defects, and it falls a bit short Of its rivals in these regions:
The big one: price. Instapage is more expensive than most of its competitors
Advanced features only available with more expensive plans
may have more information, such as top performing webpages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration features for groups
Great customer support and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the match for you.
In general, most will benefit in the Optimizer plan.
While you can get away with the Fundamental Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which can help your overall conversion speed in the future.
All in all, Instapage is a great option for People Who need to place Together quick, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its extra attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help direct your production and strategy, and conversion goal tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. Wix