Introduction Woodpecker Email Marketing
If I asked you to name an email Marketing tool, what would you say? Woodpecker Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising has been Dominated by the identical large players for the previous decade. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to see whether it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Woodpecker Email Marketing
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, business size, list size and even the type of content you plan to send.
Then, You Have to confirm your Website (or domain name).
This is still part of the approval process, and MailerLite will Simply ask which email is associated to that domain in order that they can email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you’re a fantastic match for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and play with the attributes, but you won’t have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures aren’t perfect for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the choice of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Apart from a few additional choices, the Majority of these will follow The same step-by-step procedure of a normal effort.
So let us walk you through it.
As Soon as You click to create your effort, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of content to your email, such as videos, merchandise columns, and societal connections.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to select your classes or sections.
The tab also allows you To build segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Woodpecker Email Marketing
Managing Your Clients
Having granular control over your subscribers is arguably one of The most important facets of any email marketing program today.
Because highly personalized campaigns Are Essential if You are searching to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they fulfill the Specified principles, and are automatically added or removed so.
Here’s what setting up a rule looks like:
Notice the way you can also blend Rules, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are updated manually or through an Automation rule — that we will get into in a minute — and they have no value aside from what you actually call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite offers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers collectively according to a frequent denominator.
A tad confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as title, company, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field information in distinct columns… or can easily add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much to the shape Things here because I have a whole section on that below, but this is the approach I would recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field information from fresh Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important to understand that this is a feature you can use.
Overall, it is reasonable to state MailerLite has their contributor Direction and personalization features on point. Woodpecker Email Marketing
If you are not impressed by what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a fantastic base to work from if, like most of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than a few dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to show it on particular pages.
Despite beginning super fundamental, the form designer lets you To personalize everything in the form style, subjects, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To envision your own copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding additional fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can check the way your form displays on mobile by switching the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good foundation to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, like before, you can play with the styling options to get it Matched with your branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
This is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you special coverage for this effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, you can click into different areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see how your subscribers interacted with your mails in relation to one another.
Reports for automations will also be Available under the’Automations’ tab, though I found these to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available data more than sufficient to fulfill their needs.
What’s email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can not be said for every email marketing program.
After setting your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, adding a Delay, a conditional split, or an act, like moving a contributor or updating their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into different classes that trigger new automation workflows. It is just much less efficient…. yet.
Another matter of efficacy here is when creating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to add your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending options.
Ultimately, your email address will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation block, which means it’s possible to get an concept of what it contains at a glance.
While this process may seem like A grind on newspaper, it is actually much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll likely find that this downgrade in performance.
It’s fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is 1 Kind of automation You won’t find in MailerLite, and that I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with all the pages on your website.
This kind of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Woodpecker Email Marketing
The Price of MailerLite is no doubt among those tools biggest Selling points, and let us face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it is still an amazing option for anyone starting out.
And what about the top plans?
It turns out, at approximately half of the Price of this competition on average, MailerLite is by far one of the least expensive options on the market. Plus, if you’re ready to pay yearly, you can also get an even better discount.
In fact, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is among the very few marketing tools The (very crowded) industry in recent years, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the comments. Woodpecker Email Marketing