Background Zoho Email Marketing
If I asked you to name an email Marketing tool, what would you say? Zoho Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing has been Dominated by the same large players for the last decade. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I will be tearing MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Zoho Email Marketing
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, website, Industry, address, company size, record size and even the type of material you intend to send.
Then, you need to verify your Site (or domain name).
This remains part of this approval process, and MailerLite will Simply inquire which email is associated to that domain in order that they can email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you’re a good match for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and play with the features, but you won’t be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps are not perfect for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations soon, do not worry.)
But if it’s a new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added options, most of these will follow Exactly the same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include distinct Types of articles to your email, including videos, product columns, and social links.
After making your adjustments, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your groups or segments.
The tab also allows one To build segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Zoho Email Marketing
Managing Your Clients
Having granular control over your readers is arguably among The most important facets of any email marketing program today.
Because highly personalized campaigns Are Essential if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they fulfill the Specified rules, and are automatically added or eliminated accordingly.
Here is what setting up a rule looks like:
Notice how you can also blend Rules, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — which we will get into in a minute — and they have no value besides what you actually call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite offers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers together based on a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as name, company, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field information in separate columns… or can simply add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much to the form Things here because I have an entire section on that below, but this is the approach I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field data from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important that you know that this is a feature you can use.
Overall, it is reasonable to state MailerLite has their subscriber Management and personalization features on stage. Zoho Email Marketing
If you are not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a great foundation to work from if, for example most of us, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They finally do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than a few dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your website to display it on particular pages.
Despite starting off super fundamental, the form designer lets you To customize everything in the form style, subjects, background, title, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, such as adding additional fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded form and prevents users .
Last but surely not least, you Can assess how your form screens on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of this installation Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good base to work from and the editor is at least as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, like before, you can perform with the styling options to get it Matched up with your branding.
Finally, you can Select the near Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you specific reporting for this campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see precisely how your readers interacted to another.
Reports for automations are Available under the’Automations’ tab, even though I found these to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than enough to fulfill their demands.
What is email marketing with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can not be said for each and every email marketing program.
After setting your trigger, you can Start adding steps to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an action, such as transferring a subscriber or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For example, there’s currently no automation for moving Subscribers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It’s just not as efficient…. yet.
Another question of efficiency here is when creating new mails From the automation workflow builder.
After having an email block to The workflow, you will be asked to add your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve created your email, clicking the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending options.
Finally, your email address will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, which means it’s possible to find an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s actually much faster than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you will probably find that this downgrade in functionality.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s 1 Kind of automation You won’t find in MailerLite, also I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with the webpages on your site.
This Sort of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Zoho Email Marketing
The cost of MailerLite is among those tools largest Selling points, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it is still an amazing option for anyone starting out.
And what about the top programs?
It ends up, at approximately half of the Cost of this rivalry generally, MailerLite is by far among the cheapest options on the market. Plus, if you’re ready to pay yearly, you can also get an even greater discount.
In Reality, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among the few email marketing tools The (very crowded) sector in recent decades, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the comments. Zoho Email Marketing